Topic collection
SEO
Improve indexing, relevance and the signals search engines use to understand a website.
guide · 12 min read
Why Isn’t My Website on Google?
Work through crawl, indexing and ranking problems using Search Console, robots, canonicals, sitemaps and a practical investigation checklist.
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Build your understanding
Why Isn’t My Website on Google?
Work through crawl, indexing and ranking problems using Search Console, robots, canonicals, sitemaps and a practical investigation checklist.
How Long Does SEO Take?
Set realistic expectations for technical SEO, indexing, content discovery, local search and longer-term growth without guaranteed ranking dates.
What Is Robots.txt?
Understand robots.txt crawl rules, sitemap references, full-site blocking risks and why the file cannot secure private information.
What Is Technical SEO?
Learn how crawling, indexing, canonicals, status codes, rendering, internal links and performance shape a website’s search foundations.
What Is On-Page SEO?
Improve individual pages through useful intent-led content, clear titles and headings, internal links, media and trustworthy evidence.
What Is a Sitemap?
Learn what an XML sitemap does, which canonical URLs belong in it, how to validate and submit it, and why inclusion is not an indexing guarantee.
What Is Schema Markup?
Understand schema.org structured data, JSON-LD, supported search features, validation and the risks of marking up invisible or invented claims.
Website vs Social Media for Google Visibility
Why a professional website gives UK small businesses better Google visibility than relying only on social media pages.
How to Read an SEO Score
Learn what automated SEO checks measure, what they miss and how to prioritise findings without chasing a perfect score.
How to Write Effective Meta Titles
Create distinct title tags that describe page purpose, use keywords naturally and remain useful in search results.
How to Write Better Meta Descriptions
Write accurate search snippets with a clear benefit and action while understanding when Google may choose different text.
How to Create a Safe Robots.txt File
Understand robots directives, sitemap references and why blocked crawling does not protect sensitive information.
How to Build an XML Sitemap
Create clean canonical URL lists, escape XML correctly and submit useful sitemaps without including private or duplicate pages.
How to Use the Schema Markup Generator
Prepare reliable inputs, understand the Schema Markup Generator output and review its limitations before applying the result.
How to Use the FAQ Schema Generator
Prepare reliable inputs, understand the FAQ Schema Generator output and review its limitations before applying the result.
How to Use the Breadcrumb Schema Generator
Prepare reliable inputs, understand the Breadcrumb Schema Generator output and review its limitations before applying the result.
How to Use the URL Slug Generator
Prepare reliable inputs, understand the URL Slug Generator output and review its limitations before applying the result.
How to Use the Social Media Card Generator
Prepare reliable inputs, understand the Social Media Card Generator output and review its limitations before applying the result.
How to Use the Canonical Tag Checker
Prepare reliable inputs, understand the Canonical Tag Checker output and review its limitations before applying the result.
How to Use the Heading Structure Checker
Prepare reliable inputs, understand the Heading Structure Checker output and review its limitations before applying the result.
How to Use the Meta Tag Checker
Prepare reliable inputs, understand the Meta Tag Checker output and review its limitations before applying the result.
How to Use the Sitemap Validator
Prepare reliable inputs, understand the Sitemap Validator output and review its limitations before applying the result.
How to Use the Robots.txt Validator
Prepare reliable inputs, understand the Robots.txt Validator output and review its limitations before applying the result.
How to Improve Your Google Ranking
A practical guide to improving technical foundations, content relevance, local signals and website authority.
15 SEO Mistakes Small Businesses Make
Find common technical, content and local visibility mistakes with a practical health check.
Free tools
Put the advice to work
SEO Score Checker
Review selected technical and on-page signals on a public webpage.
Meta Title Generator
Generate concise title-tag options from a page topic, keyword and business name.
Meta Description Generator
Create useful search-description options with length and action guidance.
Robots.txt Generator
Build and copy a safe basic robots file with prominent blocking warnings.
XML Sitemap Generator
Turn a checked list of public URLs into valid, escaped sitemap XML.
Schema Markup Generator
Create reviewable JSON-LD for an organisation, service, article or product entirely in your browser.
FAQ Schema Generator
Turn visible questions and answers into valid FAQPage JSON-LD without sending the content anywhere.
Breadcrumb Schema Generator
Create ordered BreadcrumbList JSON-LD from a reviewed sequence of public page names and canonical URLs.
URL Slug Generator
Turn a page title into a clean lowercase URL slug with optional stop-word removal and length control.
Social Media Card Generator
Build and preview Open Graph and X card metadata from factual page details.
Canonical Tag Checker
Find and assess the canonical link declared in a public page’s initial HTML.
Heading Structure Checker
Review the order and visible text of headings in the initial public HTML.
Meta Tag Checker
Review title, description, robots, viewport and social metadata on a public page.
Sitemap Validator
Parse pasted XML locally and review structure, namespaces, URLs and duplicates.
Robots.txt Validator
Review pasted robots.txt directives, groups, sitemap lines and blocking risks locally.