AHANIX working resource
Google Business Profile Checklist
A maintenance worksheet for accurate categories, services, hours, photos, reviews and account ownership.
For: Eligible local businesses responsible for a Google Business Profile.
Section 01
Ownership and eligibility
- Confirm the profile represents an eligible real business under current platform rules.
- Keep primary ownership with a controlled business account and review other managers.
- Enable multi-factor authentication and remove access that is no longer needed.
- Do not publish a residential or virtual address where the platform rules do not permit it.
Section 02
Information quality
- Use the real business name without added keywords.
- Check primary category, additional categories, services and attributes.
- Maintain normal, holiday and temporary opening hours.
- Use current genuine photos and a website link that matches the location or service area.
Section 03
Customer activity
- Monitor questions, suggested edits and profile notifications.
- Request reviews through a fair process and never create or buy them.
- Respond to positive and critical reviews without exposing personal information.
- Track calls or website actions at an aggregate level and review performance over time.