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AHANIX working resource

Website Content Planning Worksheet

Turn audience questions, business evidence and desired actions into a practical page-by-page content plan.

For: Business owners, subject specialists and copywriters preparing website content.

Section 01

Audience and purpose

  • Name the primary audience for this page.
  • Write the question or decision that brought them here.
  • Record what they need to know before taking the next step.
  • Choose the one action the page should make easiest.

Section 02

Evidence and detail

  • List factual services, process details, boundaries and delivery information.
  • Identify genuine projects, reviews, qualifications or policies that support trust.
  • Record common objections and the honest answer to each.
  • Note diagrams, photographs, documents or examples that would improve understanding.

Section 03

Page outline

  • Draft a clear H1 and two-sentence introduction.
  • Arrange headings in the order a customer needs them.
  • Add natural links to related services, guides and useful tools.
  • Assign an owner and review date for the final content.