AHANIX working resource
Website Project Brief Template
Capture business context, audiences, scope, integrations, responsibilities, constraints and acceptance criteria before requesting proposals.
For: Organisations preparing a useful brief for an internal or external website project.
Section 01
Business and users
- Summarise the organisation, offer and reason for the project.
- Describe the priority audiences and their main journeys.
- Record the current problem and evidence available.
- Define useful outcomes without promising unsupported metrics.
Section 02
Scope and constraints
- List required pages, features, accounts, permissions and integrations.
- Identify content, brand, photography and migration responsibilities.
- Record budget range, desired launch window and immovable dependencies.
- Flag privacy, accessibility, security, data and procurement requirements.
Section 03
Delivery and ownership
- Name decision makers, subject specialists and the final approver.
- Define review stages and acceptance criteria.
- Clarify hosting, domain, source-code and administrator ownership.
- Describe maintenance, training, support and incident expectations.